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Mackay-based copywriter and content creator, helping small business with their marketing

Do you struggle to find the words to promote your business, product or service?

Are you wasting a tonne of money on social media only to have your message fall flat with audiences?

Are you totally confused or overwhelmed about how and where to market your business?

You’re in the right place!

My passion is working with small businesses and brands to find their Unique Selling Point (USP), pinpoint their ideal audience and curate clear messages.

I do this in a no-fuss, no-jargon kinda way so clients don’t feel overwhelmed or ripped off during the process. I ensure all work remains true to brand, improves reputation and delivers results.

Does that sound like something you need?


About Me…

I could talk about my qualifications in Journalism, my background in writing, and my experience working in marketing but you could just visit my Linkedin Page to read about that.

I am easy-going, friendly and professional. I live in North Queensland with my husband and two children and enjoy getting outdoors and travelling.

I love the written word. I’m curious and I ask a lot of questions. I enjoy finding out about people, their skills, their interests and their story. This is what gives me the most joy when writing.

As a small business owner myself, I know how hard it can be to do ALL the things when trying to establish your customer base. I also know how important every dollar is when you’re growing your brand.

I want to make marketing your business less overwhelming and more affordable! I’ve seen businesses either throw away thousands of hard-earned dollars on empty marketing campaigns, or put it in the ‘too hard basket’ and rely on word-of-mouth.

So if you’re ready to simplify your marketing, get clear on your message and feel in control of your brand, let’s have a chat.


How I can help…


Not sure you’re ready to work with me?

That’s ok. I have a few resources that might help you out…

  • What will the New Financial Year be like?

    July 1, 2020 by

    It’s been a crazy ride for me over the last three months since fully committing to work as a freelancer and running my own business. I’ve hit some amazing highs but also some awful, soul-crushing lows. When I made my business goals last year in anticipation for a cracker 2020, I didn’t account for the… Read more

  • 10 Reasons to use Instagram and Facebook stories

    March 2, 2020 by

    I set myself a challenge to show up on Instagram and Facebook stories every day for a month. And it was the best thing I could have done for my new business venture, as well as familiarise myself with my audience. I picked the shortest month of the year as I was not feeling comfortable… Read more

  • Which social media platform should I be on?

    February 29, 2020 by

    Instagram, Facebook, Twitter, Linkedin, Youtube, Pinterest, Tik Tok, Snapchat… the list goes on and on. As a business owner, how do you know which platform is right for you? It all boils down to who your target market is and where your customer or ideal client hangs out. There is absolutely no sense in wasting… Read more

  • Do I need a blog section on my website?

    February 6, 2020 by

    Yes. Yes, you do. It doesn’t matter if you’re a small business, large business, whether you sell products or you sell services, whether you’re a professional or a tradie. I cannot stress enough that the more content you have on your website using the keywords and terminology that your potential customers type into Google, the… Read more

  • How to come up with blog post ideas for your business

    January 28, 2020 by

    Did you know that the more content you have on your website, the better your chances are of appearing in Google searches? Especially if that content is relevant to your ideal client or customer. But how do you populate your blog with relevant and easy-to-write content that can be done quickly and easily? I’ve put… Read more

  • My Favourite Podcasts of 2019

    October 11, 2019 by

    How good are podcasts? They are free to listen to, anytime of the day, wherever you are. I’ve really gotten into podcasts in 2019 as a way to upskill and learn new things, especially considering I haven’t really had much time with a busy toddler, a job, planning a wedding, growing another child and a… Read more

  • What a week of maternity leave taught me about business goal setting…

    October 10, 2019 by

    There’s this weird thing that keeps happening to me towards the end of my pregnancies. I get all inspired and fuelled to create new business goals and opportunities. Amongst the nesting and furious cleaning that I’ve been doing, I’ve also been researching new marketing trends, listening to podcasts, optimising my website and re-evaluating my business… Read more

  • When Marketing Becomes Overwhelming

    October 6, 2019 by

    Are you overwhelmed by how and where to market your business? I totally feel you! I’ve been working in the industry for nearly a decade and I still feel like this sometimes. Marketing is a fast-moving beast. With the digital age, social media trends and technology going out of date as fast as you can… Read more

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