Yes. Yes, you do.
It doesn’t matter if you’re a small business, large business, whether you sell products or you sell services, whether you’re a professional or a tradie.
I cannot stress enough that the more content you have on your website using the keywords and terminology that your potential customers type into Google, the more likely you are to show up in their search results. And we all know how important that is for new business.
My advice when coming up with blog post ideas is to really think about what it is your customer is typing into the search bar. What is their pain point? Why do they need your product or service? Then create content around that.
There are SO many other reasons to have a blog section:
Expertise: It positions your brand or business as an industry leader. It gives you the opportunity to prove your expertise to your customers.
Add Links: It allows you to add links within the blog, pointing to other blog posts or products on your website and basically telling your customer what to do next.
Drive Traffic: It allows you to drive your traffic from one place to another. We all know how quickly people can lose interest on social media and how quickly your post can get lost. Get them off Facebook or Instagram and to your website through an engaging blog post.
Repurpose: You can repurpose your blog posts in so many different ways. Make a video and post to YouTube, make a post and put it up on social media. Make it a topic of conversation and go live on Facebook, create a freebie information sheet and use it to grow your email list.
Feature: If you’re blog post strikes a chord with someone else, you may even get a backlink from their website which increases your status with the Google gods and pushes you further up the chain.
So then it comes down to time and resources. Is this a reason you’ve been hesitant to blog for your business?
If you’re looking to get help for blogging, or any type of marketing for your business, please don’t hesitate to contact me to discuss.