How good are podcasts? They are free to listen to, anytime of the day, wherever you are. I’ve really gotten into podcasts in 2019 as a way to upskill and learn new things, especially considering I haven’t really had much time with a busy toddler, a job, planning a wedding, growing another child and a freelancing business.
Regardless of the industry you are operating in, there is a podcast for everyone and there’s a tonne of business and personal development ones that are really great and relatable for many small business owners or entrepreneurs.
For me, I have been really geeking out on copywriting, SEO, marketing and mums-in-business type podcasts, which I know aren’t for everyone but have really helped me. So I thought I’d share a few of my favourites from the last year.
- Hot Copy Podcast: Kate Toon and Belinda Weaver
- Socialette: Steph Taylor
- Stop, Collaborate & Listen: Jess Ruhfus (Collabosaurus)
- The Recipe for SEO Success: Kate Toon
- Mums with Hustle: Tracy Harris
- The Content Byte: Lynne Testoni and Rachel Smith (Rachel’s List)
- Stevie Says Social: Stevie Dillon
- Brandfetti: Anita On Chi (Wordfetti)
- The Yap: Laura Lees, Kat Orchard, Lauren Murphy
- Lady Startup – Rachel Corbet (Mamamia)
- So you Want to be a Writer – Valerie Khoo and Allison Tait (Australian Writer’s Centre)
There’s this weird thing that keeps happening to me towards the end of my pregnancies. I get all inspired and fuelled to create new business goals and opportunities.
Amongst the nesting and furious cleaning that I’ve been doing, I’ve also been researching new marketing trends, listening to podcasts, optimising my website and re-evaluating my business goals and visions.
While I could put this down to my desire to do what I love, stay home with my children, and contribute to the household income, I think there’s a bit more to it.
I think this is what happens when you take a step back from the daily juggle and noise and really evaluate what you want in life. As soon as I started maternity leave, my head was clear to dream big.
How many small business owners allow themselves this opportunity? To step out of their day-to-day business to work on the future of their business?
Many will have team building and strategy workshops or luncheons, which take 2 hours or a whole day. But can you really create space for future thinking when you have the day-to-day tasks building up and waiting for you on your return?
So what’s the solution Mel, you ask?
Take a whole week off. Schedule nothing in. Shut up shop. Allow yourself to dream as big as you can. Prioritise and strategise and set the wheels in motion for the future.
Then get back to work feeling inspired and ready to implement your new business goals.
Are you overwhelmed by how and where to market your business? I totally feel you! I’ve been working in the industry for nearly a decade and I still feel like this sometimes.
Marketing is a fast-moving beast. With the digital age, social media trends and technology going out of date as fast as you can click your fingers, there are so many things to keep up with!
- Get clear on your brand, messaging and values: What do you stand for, why are you in business and who is your audience? Ensure everything you do marketing-wise reflects those values and speaks to the right people.
- Simplify your social media accounts: Are you trying to stay social on every platform imagineable but instead you aren’t managing to keep up with any of them? Think about where your main audience hang out and put your attention into those channels. Cut the ones that you aren’t useful or serving a purpose.
- Collaborate and Network: This is one of the most overlooked means of marketing. Whether it’s engaging online with your audience (via social media comments, likes, shares) or in person at events that will allow you to promote your brand or network with like-minded people, it’s all a form of marketing.
- Evaluate your budget and get creative: Most people think of marketing as having huge billboards or costly TV commercials. In this day and age, it’s easier than ever to market yourself in cost-effective ways. And you don’t need fancy videoing equipment or gadgets. First, work out how much you can afford to spend on marketing and then get creative. Can you get a car magnet with your brand on it so that your car is serving as a billboard? Or if you’re an online business, could you use influencers to promote your brand?
- Keep yourself informed: Social media algorithms, new technology and the latest business apps are forever changing. Could you afford 10 minutes a week to read a few blog posts or newsletters that will provide you with valuable updates? Some of my favourites are HubSpot, Moz and Buffer but there are literally millions! Podcasts are also a great way to keep up-to-date and can be listened to anywhere.
So there you have it. Five simple tips to get back on track and simplify your marketing.
Of course if you are feeling overwhelmed and would like to chat through ideas, please get in touch for a FREE discovery call.