10 Reasons to use Instagram and Facebook stories

I set myself a challenge to show up on Instagram and Facebook stories every day for a month. And it was the best thing I could have done for my new business venture, as well as familiarise myself with my audience.

I picked the shortest month of the year as I was not feeling comfortable in front of the camera and I felt awkward watching myself back. But day after day, it became easier.

It was actually the best thing I could have done for my social media accounts, given I had just started out and didn’t have a large following or a very engaged audience.

You can see the February Challenge I completed on my Instagram page highlights here.

Here are 10 reasons why I found it useful showing up on Instagram and Facebook stories regularly:

  1. Creativity: It forces you to be constantly thinking about ideas and ways you can engage your audience and that is so important as a marketer. If you always do what you’ve always done, you’ll always get what you’ve always got.
  2. Interaction: You show up in people’s feed more regularly, due to your interaction. Therefore the more stories I did, and the more often I did them, the more likely I was to be at the start of people’s feeds.
  3. Be Featured: You can tag larger accounts, and you’re generally guaranteed a mention from them, increasing your reach. I always found I got a bunch of new followers afterwards.
  4. Understand your Audience: You gain an understanding of who your audiences are, and what they like.
  5. Productivity: You become quicker at recording without making mistakes and streamline productivity.
  6. Repurpose Content: You can repurpose content quickly and easily. For example I made a blog post out of every single topic I covered over 29 days. I now intend to make them into videos to post on my YouTube account.
  7. Humanise: You humanise your brand to your audience.
  8. Behind the Scenes: You give people a ‘behind the scenes’ look at your products and services, and your areas of expertise.
  9. Gain Customers: You gain more clientele, because people feel more comfortable working or buying from someone they see regularly.
  10. Keep Up: If you’re using stories regularly, you’ll know if any new features or changes happen on social media, keeping you at the top of your game.

So once I put my fears aside, I actually felt like I was making a positive contribution to the world of social media and I am much more inclined to pick up my camera and get on stories now to share any new knowledge.

If you’re looking for tips and ideas on getting more social, please don’t hesitate to contact me.

Do I need a blog section on my website?

Yes. Yes, you do.

It doesn’t matter if you’re a small business, large business, whether you sell products or you sell services, whether you’re a professional or a tradie.

I cannot stress enough that the more content you have on your website using the keywords and terminology that your potential customers type into Google, the more likely you are to show up in their search results. And we all know how important that is for new business.

My advice when coming up with blog post ideas is to really think about what it is your customer is typing into the search bar. What is their pain point? Why do they need your product or service? Then create content around that.

There are SO many other reasons to have a blog section:

Expertise: It positions your brand or business as an industry leader. It gives you the opportunity to prove your expertise to your customers.

Add Links: It allows you to add links within the blog, pointing to other blog posts or products on your website and basically telling your customer what to do next.

Drive Traffic: It allows you to drive your traffic from one place to another. We all know how quickly people can lose interest on social media and how quickly your post can get lost. Get them off Facebook or Instagram and to your website through an engaging blog post.

Repurpose: You can repurpose your blog posts in so many different ways. Make a video and post to YouTube, make a post and put it up on social media. Make it a topic of conversation and go live on Facebook, create a freebie information sheet and use it to grow your email list.

Feature: If you’re blog post strikes a chord with someone else, you may even get a backlink from their website which increases your status with the Google gods and pushes you further up the chain.

So then it comes down to time and resources. Is this a reason you’ve been hesitant to blog for your business?

If you’re looking to get help for blogging, or any type of marketing for your business, please don’t hesitate to contact me to discuss.